Czech mineral water brand Vincentka is stepping into the fast-growing canned water segment with a 250ml slim aluminium can, blending its long-standing brand legacy with a modern package.
Vincentka, a well-known Czech natural mineral water brand, developed this 250ml slim can together with CANPACK. This launch lets the brand tap into the new canned mineral water market, giving customers another portable option for refreshment when they’re out and about.
The cans are manufactured at CANPACK’s factory in Brzesko, Poland. They use Superwhite treatment plus matte varnish, delivering a premium look while keeping Vincentka’s natural brand style intact.
A classic brand tries a new package
By switching to aluminium cans, Vincentka brings its trusted brand image into a packaging style that fits today’s consumer habits. The brand explained that this change responds to shifting customer tastes, without losing its roots and natural heritage.
This 250ml slim can is made for easy carrying and outdoor use. Its compact shape and high-end surface treatment also help it stand out in this still-growing canned mineral water market.
Aluminium packaging delivers protection and design freedom
The two companies note aluminium cans block light and oxygen, safeguarding the water’s natural characteristics. This slim size also creates a user-friendly drinking experience, especially targeting younger buyers.
Can surfaces work great for unique branding. CANPACK’s Superwhite effect gives a clean sharp look, and the matte varnish creates a soft velvety feel. Combined, these finishes reflect Vincentka’s natural positioning and premium brand value.
This product launch shows how aluminium packaging balances practical performance and attractive visuals, as water brands test out new packaging types.
CANPACK handles production in Poland
All cans are produced at CANPACK’s Brzesko site, leveraging the factory’s printing and surface finishing skills for this project.
Filip Dostal, Sales Manager at CANPACK, said canned mineral water is still an emerging category, and Vincentka’s launch demonstrates its huge potential. He added the Brzesko team used precise production and finishing know-how to help this legacy brand enter the market while preserving its original character.
Jan Šumšal, Chairman of Vincentka, said the goal was to match modern consumer demands without altering the brand identity. Working with CANPACK, they got a contemporary package and surface effect that stays true to Vincentka’s natural source story.
With this aluminium can launch, Vincentka joins the growing list of mineral water brands selling canned products. This case also shows how packaging design and manufacturing expertise can help brands adopt new formats while holding on to their well-established brand personality.
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